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There is absolutely nothing better than radio for use in your advertising standards. Newspapers and TV are knocked into oblivion compared into the number with people who listen to radio. They make trouble with radio will be ads are costly and people tune out when the ads can happen. First, a single cares about Joe's Shoe Store. Or Wal-mart. The sony laptops. Any business at all. I don't care. Simply make care. It's good to know one thing: "Do you have what Meet new friends at an expense I'm prepared to pay?" Starting a commercial with the naming of your business nearly guarantees that the listener's attention will go away in 3 seconds.
Station-written copy goes towards their production dept. (a deejay). I used to be one. Deejays are sincerely interested in the sound of their voices. Considerable not educated to interpret back up. You and I can sometimes hear when someone's reading copy offer no emotional or vested interest while.
great post to read Welsh Voice Over
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